Imagine this.................. Someone has initiated a search in Google for the product(s) you sell. Does your site register anywhere?
It had better if you plan to stay in business for long. Our focus as a digital marketing partner is to make sure that your URL shows up in the top five (5) search results. This can be achieved in a number of ways.
SEO:While relying solely on your organic placement can yield you pretty good results, it takes a dedicated knowledgeable person who understands the ever changing algorithms of the four "BIG" search engines. (Google, Yahoo, MSN and ASK) to manage your site. It usually isn't built "ready to rock". You will need to fine tune it. The process of making sure your site qualifies for indexing on all the search engines is called SEO (Search Engine Optimization). Optimizing your website on a regular basis helps with organic placement results. Organic, meaning that your page ranking is natural, and based solely on the content you develop and place on your website as well as the contents' relevance to your site Title, Description, and a set of Keywords. you must also make sure you have fresh content for the search engine crawlers and spiders to "eat" so to speak. This can be a difficult and frustrating process, as each search engine looks at your site differently. If your site never changes, you will lose ranking and relevance. Along with Organic Optimization is Asset management. This is the management of all the photo's, animations, specials, notices announcements, blogs etc.... This is a daily, or if you are lucky a weekly chore.

PPC: (Pay Per Click) This is paid placement. which is much like placing a Print ad or a Television or Radio ad with wide exposure, but then only paying for each individual that responds to your ad. The attraction is that you are constantly branding your site, as the URL is constantly in the top search results for as many Search Queries as you are willing to pay for. That's right you can buy any phrase you want and market under that phrase. There are rules though, and many Copyright laws to be aware of. Don't try this on your own unless you have an endless supply of money and time. This should really only be done by professionals. The beauty of digital mediums is you can actually track the ROI of all digital marketing venues. You cannot do that with traditional marketing mediums. This is also known as Search Engine Marketing

Social Networking: My Space, Facebook Twitter etc. This requires a great deal of dedication. There are some shortcuts, but to actually make this work best is something that you would want to assign someone to each and every day. The important part of this social networking is the Blogging area. Offering Advice about your products, Free services, and or announcements about your business can yield a ton of Loyal networkers. The idea is that your customer subscribes to your blog and their friend subscribes to the customer blog and so and so on..... This works really well if you have someone that can stay on it, and you actually offer good advice or services. Good news travels fast!

Traditional Marketing: Newsprint, Radio and Television. We leave this to the guys that have been doing this. While it is necessary to utilize some of the traditional methods of advertising, we think that the majority of shoppers have shifted to online research for a number of reasons. Quickness, (Google) paperless, (Environment) and selectivity (Diversity). There are many more choices with one Google search than a half an hour in the newspaper, or phone book. The resulting menu of services searched is immediate. I like the term "Instant gratification" Let's face it. We are all looking for that. Time is our only non renewable resource, let's spend it wisely.

With that said.....We have been doing Digital management waaay before it was the "Cool thing to do" So we have relationships with and knowledge of the search engine companies. We have gone through the growing pains, and we know what works and what doesn't. This is a volatile market, and you can't afford to make a mistake. Don't blow your advertising budget on a solution where you can't account for each and every dollar you spend. Let us customize a Digital Domination Marketing package for you