Basic Terminology
Feature	Advantage	Benefit
Customer Management	Access CRM with any Internet connected PC through a secure login page	No major investment in hardware or software
E-mail templates	"Form Letter" emails automatically insert customer data into an email response	Delivers quick and professional communications
HTML Email	Email delivers pictures, images, rich text, web pages, or videos	Multi-media capabilities adds the "sizzle" to your communications
Auto-Responder	Email templates are sent according to Make/Model upon receipt of a new email	Prospect knows that the dealership has received their inquiry
Broadcast E-mails	Send one email to multiple prospects or customers with one keystroke	Saves time and money when delivering the same message
Auto-Manager	Emails and all lead types are routed to the correct person according to your criteria	No need for your sales managers to manually assign each lead
Sales Process Control	Individual work-plans are controlled by a management defined follow-up schedule	Management controls all contacts based on a successful schedule, implementing "Best Practices" that increase ROI
Daily Planner	On-line Calendar/Work-plan organizes daily tasks for each salesperson	Salespeople can now manage their activities so nothing is overlooked
Management Reports	These reports help track all facets of your sales management effort in detail	Robust information provides detailed analysis and reporting in your online investment
Folders	Multiple "outlook" type folders to organize all existing CRM database leads	Salespeople work more efficiently with organized leads
Search	Ability to find any prospect in your database for easy look up and effective follow up	You will never lose a sale due to inaccurate prospect knowledge
Website Content	Insure that all revenue departments are represented properly, giving ample content for revenue generation.	Your website has more interest to consumers shopping your site, while offering more "Call to Action" to do business with you.